HybridWeb Tip #2: Relevant external links

For businesses who have web sites: If you want to show up higher in search engines, get other web sites to link to your web site's home page. Getting more web sites to link to you is important, but getting web sites related to your services or products will be even more helpful to you. Search engines look for how many web pages related to the search term (keyword) are linked to your web site. It keeps track and uses this information to decide your web site's relevance. This determines your ranking in the search engine. How do you get more links back to your web site home page? Have a blog with a link to your site. Also, ask your clients to have a link to your web page on their web site, and you can return the favor.